Virb Voice Video Series

Upskilling CRAs to Embrace New Approaches and Technology

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7 Minutes

In this video, Craig Lipset, founder and advisor of Clinical Innovation Partners and co-chair of the Decentralized Trials and Research Alliance (DITRA), discusses the critical shortage of Clinical Research Associates (CRAs) in the clinical trial industry.

Topics discussed:

  • The need for adaptability and willingness to take different approaches
  • Not relying on past assumptions and expectations to solve the problem
  • How the industry has rapidly evolved and adopted new approaches during the pandemic
  • The impact of new trial models and technology on the role of CRAs
  • The importance of creating a more diverse clinical workforce and how it can help in recruiting clinical trial subjects

More about the speaker:

Craig Lipset (he/him/his) leads at the forefront of innovation in clinical research and medicine development. He is an advisor to technology and biopharmaceutical companies, leading universities, and the venture community, bringing vision and driving action at the intersection of research, digital solutions, and patient engagement. Craig was the Head of Clinical Innovation and Venture Partner at Pfizer, on the founding Operations Committee for TransCelerate Biopharma, and on the founding management teams for two successful startup ventures (Perceptive Informatics and Adnexus Therapeutics). During that time, Craig designed and launched multiple industry firsts — from the first fully remote/virtual clinical trial for a new medicine to the first returning of results and data to research participants.

He currently serves on the Board of Directors for the Decentralized Trials & Research Alliance (Co-Chair), Foundation for Sarcoidosis Research and the MedStar Health Research Institute, and, as well as on the Editorial Board for Therapeutic Innovation & Regulatory Science. Craig is an Adjunct Assistant Professor in Health Informatics at Rutgers University, and an Adjunct Instructor at the University of Rochester Center for Health + Technology.

Craig has received the red jacket ‘hall of fame’ recognition among the PharmaVOICE most inspiring people in the life sciences. He has been recognized among Pharmaceutical Executive’s Emerging Leaders, CenterWatch Top 20 Innovators in Clinical Trials, the Medicine Maker Power List and the AlleyWatch Who’s Who in eHealth. He studied Music at Brandeis University and earned a Master of Public Health from Columbia.


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